Mobile SEO is definitely a hot topic right now. As more and more people started using their smart phones to browse the internet, it has become essential for many businesses to create their very own mobile website. But creating a website that is mobile-friendly is not that easy. There are many considerations that you have to think about before you proceed with creating one. It must be SEO-friendly and definitely mobile-friendly. If you are considering going mobile for your business, here are 10 tips on how you can make your website mobile SEO-friendly.
• Do your research well – most people who search the internet with their mobile phones has a different keyword pattern than what they actually type when using actual computers. Most of the time, they would enter shortened phrases and rely heavily on the auto-complete feature of Google. Make sure that keywords on your website for mobile phones are shortened phrases as well so search engines can easily recognize them.
• Use social media – probably the most visited websites on mobile phones are social networking sites. Most people are found to be on such websites most of the time. Creating a page in any of the social networking sites available on mobile phones make it easier for you to spread the word about your business.
• Research on where searches using mobile phones go to – to optimize the website you create for mobile phones, it is best that the user agent of search engines and searchers are going to the same version of a webpage. Otherwise, you lose traffic on your website.
• Size definitely matters – since mobile phone screens are very limited in terms of bandwidth and quality, you should create a website that matches such specifications. Otherwise, users will find it hard to browse through your website and will sometimes not load.
• Develop the website to scale; do not scale to fit the website – you should develop the best scale for mobile phones and not simply make your old website smaller in scale. This is because a website developed to a certain scale makes it easier for mobile users to use rather than the same format of your original website. This makes their browsing experience better.
• Do link location –even if you should develop a website that is fitted to mobile scale, you should still consider website retargeting. You should still provide a link for when they want to access your original website.
• Include click to call – it can be helpful for your business if you put a click to call link as many people will find this very helpful especially if they have queries or concerns for your business.
• Spare rich content – a webpage that is rich content can take a lot of time to load. This is why it is best to use content sparingly when going mobile. Reduce the sizes of the files to make it easier for people to load the page but still get the same quality.
• Intention matters – it is always best to look at a customer’s perspective and discover their intentions for visiting your website on their mobile phones. This way you can develop the website better and offer more features that will benefit them better.
• Welcome search engine crawlers – it can be beneficial to your business to avoid having penalties and other content-related punishment as having a website and a mobile website can sometimes be perceived by search engines as duplicate content. Make sure that search engine crawlers’ direct people to the same website each time they use their mobile phones or computers.
Remember these 10 tips when making your mobile website to ensure that you get the best traffic and help promote your business.