You can look at Google paid ads in either of two perspectives – as an Adsense publisher or as an AdWords advertiser. As an Adsense publisher, your main goal is to make money from Google’s advertising program. You display the ads in your blog and website and earn money if visitors click on the ads. On the other hand, as an AdWords advertiser, your main goal is to market and promote your business, products or services by utilizing Google’s advertising services. For this article, we are going to focus on how you can use display ads by Google to build and grow your business. It’s the advertising platform you should be using for the simple reason that Google is the largest internet search engine in the world. It commands over 50% of the world’s search engine traffic.
First of all, what are Google paid ads? These are the ads that you see all over the web in millions of websites that are part of the Adsense program. These can be in the form of text, image, flash or video ads. In most cases, there’s a disclosure in the ad that says “ads by Google”. You can also see these ads if you do a search in Google. These are often located on top of the search results or on the right side of the results. Google has a system and algorithm in place which makes sure that ads are displayed only in relevant blogs and websites. For example, if an ad is about shoes, it will be displayed in websites that have content related to shoes. From this, it’s easy to see why Google’s advertising program has become the number one ad program in the world. They deliver ads to relevant pages and this is exactly what advertising should be.
There are a lot of reasons why you should make use of Google paid ads. Let’s take a look into some of these reasons.
1. Wide reach. No other advertising program or platform can even come close to the coverage you get advertising in Google. If you purchase a Google ad, you can be sure that your ad gets exposed to a maximum number of people. Millions of blogs and websites make use of Google ads. That said, you don’t need to worry if your ad is reaching enough people or not.
2. It’s affordable. Majority of Google’s ads are pay per click or PPC ads. What this means is that the ads will only cost you something if someone actually clicks on them. If your ads get no clicks, then you don’t have to pay anything. The funds you feed into your ad campaigns will only be used if your ads generate clicks.
3. You have options of using text, image or video ads. You can also make use of a combination of all of these if you want. Creating an ad in Google is easy and fast. You will be guided along the way.
Google paid ads dominate the internet advertising market. You should make use of them if you want optimal exposure for your business.